Content Strategy and Writing

Elevate the quality of your messaging and content

The Sheehe Group is the private practice of Richard Sheehe, an award-winning communications executive, media trainer, business writer and organizational strategist with top expertise in Content Marketing, Strategic Messaging, Brand and Reputation Management, Crisis and Emergency Risk Communications, and Internal Communications. I'm a former national broadcast journalist and top PR executive with domain expertise in business technology, academic technology, healthcare, energy, government and non-profits.

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Focus Areas
Corporate Storytelling & Writing

I have worked with some of the world's largest companies and consulting firms as a writer in support of blogs, white papers, marketing slicks, web content and full length books. My writing has earned awards for both journalism (AP, RTNDA, NAB) and for PR/marketing (CASE and Mercury Awards).
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Messaging Strategy & Workshops

I run dynamic messaging workshops built on real-world PR/marketing expertise and an evidence-based framework for crafting messages that fulfill the organizational mission influence both internal and external stakeholders.

Media Skills & Crisis Training

I've been leading media and crisis communications trainings for over 20 years corporate and federal clients. My bona-fides include firsthand experience managing comms amid 9/11, anthrax and other crises — and developing training programs for major public and private organizations.

Thought Leadership: Reputation Management
The Rookie Mistake that Even Veteran Communicators Still Make

Last week, I posted a "Strategic Snapshot" video essay about the United Airlines PR disaster, a reputational meltdown involving… Read More

3 Reasons Behind the United Airlines PR Debacle

Last week proved to be a devastating one for United Airlines: The dragging of a paying passenger off a plane… Read More

A Much-Needed Conference on Character and Reputation Politics

I was honored to help organize a conference this past week on "Character Assassination in Theory and Practice."  Sponsored by… Read More