Improving organizational brand, narrative and impact
The Sheehe Group is the private practice of Richard Sheehe, an award-winning communications executive, media trainer, business writer and organizational strategist with top expertise in Academic Communication, Corporate Identity and Storytelling, Brand and Reputation Management, Crisis and Emergency Risk Communications, and Internal Communications. I'm a former national broadcast journalist and top PR executive with domain expertise in academia, philanthropy and nonprofits, technology, healthcare, energy, government and other sectors.
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Corporate Storytelling & Writing
I have worked with some of the world's largest companies and consulting firms as a writer in support of blogs, white papers, marketing slicks, web content and full length books. My writing has earned awards for both journalism (AP, RTNDA, NAB) and for PR/marketing (CASE and Mercury Awards).
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Media Skills & Crisis Training
I've been leading media and crisis communications trainings for over 20 years corporate and federal clients. My bona-fides include firsthand experience managing comms amid 9/11, anthrax and other crises — and developing training programs for major public and private organizations.
Thought Leadership: Reputation Management
The Rookie Mistake that Even Veteran Communicators Still Make
Last week, I posted a StratComm360.org "Strategic Snapshot" video essay about the United Airlines PR disaster, a reputational meltdown involving… Read More
3 Reasons Behind the United Airlines PR Debacle
Last week proved to be a devastating one for United Airlines: The dragging of a paying passenger off a plane… Read More
A Much-Needed Conference on Character and Reputation Politics
I was honored to help organize a conference this past week on "Character Assassination in Theory and Practice." Sponsored by… Read More