Business Communications and Culture

Improving organizational brand, narrative and impact

The Sheehe Group is the private practice of Richard Sheehe, an award-winning media trainer, business writer and organizational strategist with top expertise in Corporate Identity and Storytelling, Crisis Communications, Brand and Reputation Management and Internal Communications. I'm a former national broadcast journalist and top PR executive with domain expertise technology, healthcare, non-profit, energy, government and other sectors.

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Focus Areas
Corporate Storytelling & Writing

I have worked with some of the world's largest companies and consulting firms as a writer in support of blogs, white papers, marketing slicks, web content and full length books. My writing has earned awards for both journalism (AP, RTNDA, NAB) and for PR/marketing (CASE and Mercury Awards).
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Messaging Strategy & Workshops

I run dynamic messaging workshops built on real-world PR/marketing expertise and an evidence-based framework for crafting messages that fulfill the organizational mission influence both internal and external stakeholders.

Media Skills & Crisis Training

I've been leading media and crisis communications trainings for over 20 years corporate and federal clients. My bona-fides include firsthand experience managing comms amid 9/11, anthrax and other crises — and developing training programs for major public and private organizations.

Thought Leadership: Reputation Management
The Rookie Mistake that Even Veteran Communicators Still Make

Last week, I posted a "Strategic Snapshot" video essay about the United Airlines PR disaster, a reputational meltdown involving… Read More

3 Reasons Behind the United Airlines PR Debacle

Last week proved to be a devastating one for United Airlines: The dragging of a paying passenger off a plane… Read More

A Much-Needed Conference on Character and Reputation Politics

I was honored to help organize a conference this past week on "Character Assassination in Theory and Practice."  Sponsored by… Read More